Som altid inden for markedsføring er der meget grundlæggende strategier, som også anvendes her i e-mailmarkedsføring. For eksempel AIDA-princippet. Du har lige hørt om det for første gang og spørger dig selv: Hvad betyder AIDA? Her er det hurtige svar!
Opmærksomhed betyder, at brugeren lærer et produkt eller en løsning at kende.
Renter
Interesse betyder, at han eller hun er interesseret i produktet eller løsningen.
Begær (behov)
Behov betyder, at han eller hun er overbevist og ønsker dit produkt eller din løsning.
Handling (plot)
Handling betyder, at kunden efterfølgende køber produktet eller løsningen.
Anvendelse: E-mail-tragt (eksempel)
AIDA-princippet anvendes inden for mange marketingdiscipliner. Bl.a. inden for e-mail marketing eller i forbindelse med oprettelsen af e-mail-trapper. Et ekstremt effektivt værktøj, der har løftet mange menneskers salg til et helt nyt niveau. Endnu bedre er det, at e-mail-trapper har en høj grad af automatisering.
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