En ambassadør fungerer som brandambassadør for en virksomhed. I dag betegner vi ofte brandambassadører som influencers. De gør brands til en håndgribelig oplevelse for deres fans. Med deres rækkevidde sikrer de også, at de får nye kunder eller fans. Desuden former brandambassadører brandets karakter. Som fortaler for et mærke viser ambassadøren regelmæssigt dets produkter frem. Det er ligegyldigt, om det er en racerkører, skuespiller, fotograf eller influencer på Instagram. Fokus for hans eller hendes arbejde er brandbudskabet. Det er kerneelementet for brandambassadøren.
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