Lead – leadgenerering er et marketingbegreb, i vores sammenhæng især inden for online markedsføring og e-mail markedsføring. Et såkaldt lead er en kvalificeret (verificeret, kontrolleret) kontakt med en potentiel kunde, som er interesseret i et mærke eller et produkt.
Når et lead er blevet genereret, typisk via en formular, der beder om en e-mailadresse, kommer dette lead på din e-mail-liste. Herfra kan du installere en e-mail-tragt, der automatisk sender e-mails til alle nye kundeemner, og som fører dine kundeemner et skridt ad gangen mod afslutning/salg.
Kan du med oplysningerne fra salg nr. 1 foretage yderligere udledninger, hvad der ellers kunne interessere brugeren?
Cross-selling er salg af relaterede eller supplerende produkter eller tjenester baseret på de produkter, som kunden allerede har købt (eller som han eller hun er interesseret i). Op-selling er et yderligere tilbud om produkter eller tjenester af højere værdi.
https://da.socialmediaagency.one/wp-content/uploads/2021/08/e-mail-marketing-sales-funnel-e-mail-mann-wohnzimmer-kunde-case-study-moebel-einrichtung-haus-garten.jpg8001200S_kinski/wp-content/uploads/2023/01/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing-1.svgS_kinski2022-05-07 15:11:392022-05-07 15:11:39Bly: Leadgenerering til e-maillister – Hurtigt forklaret
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