Fail – Hvad betyder “fail” egentlig? Inden for markedsføring på sociale medier er en “fejl” et øjeblik, et medie eller indhold, der skaber kontroverser i målgruppen. Noget, der “ikke virker” eller er pinligt. Enkelt oversat:
Så i en privat sammenhæng står ordet normalt for noget sjovt/pinligt, som her:
Virksomhederne bør undgå sådanne fejltagelser!
En sådan fejl behøver ikke nødvendigvis at være så slem, at den direkte udløser krisekommunikation i dit eget bureau, men du bør alligevel beskytte dig mod sådanne fejl i din egen kommunikation på de sociale medier. Hvis brugerne føler sig afskrækket af indholdet for ofte, vil de ikke længere følge eller endda afmelde din kanal.
Den bedste måde at gøre dette på er at organisere dit indhold på de sociale medier i en redaktionel plan og drøfte den med dit team eller de enkelte teammedlemmer. På den måde har du allerede flere holdninger til et indlæg på de sociale medier forud for offentliggørelsen, og du kan undgå shitstorms i overensstemmelse hermed.
https://da.socialmediaagency.one/wp-content/uploads/2021/04/social-marketing-beispiel-example-fail-fehler-produziert-krise-entsteht.png9151280S_kinski/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgS_kinski2021-04-12 12:13:392022-04-14 13:38:36Fail! Hvad betyder det egentlig? + krisekommunikation
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