Der er en ny opdatering på de sociale medieplatformeInstagram og TikTok! Du har nemlig nu mulighed for at omarrangere dine indlæg i dit feed ved at fastgøre de indlæg, du bedst kan lide. Dette indlæg vil så blive vist øverst over dine andre indlæg i dit feed. Men hvordan fungerer det, og hvorfor findes det?
Denne funktion blev indført som en nyttig hjælp for skaberne til at gøre vellykkede videoer mere synlige på deres profiler. Dette skal gøres muligt ved hjælp af “pinning”. Med andre ord vises pinnede videoer før alle andre videoer på ens egen profil. Der kan pinnes op til tre videoer. Denne form for pinning af udvalgte videoer gør det også lettere for brugerne at finde og se virale klip. Skabere kan således gøre indlæg som konkurrencer, kampagner eller spørgsmål og svar meget mere synlige, hvilket betyder, at brands også har gavn af pin-funktionen. Denne pin-funktion minder lidt om highlight-funktionen på Instagram.
Introduktion af Instagram-funktioner – hvorfor?
Instagram har ifølge TikTok også indført denne nye funktion for at “give kreative personer mere fleksibilitet [til] at udtrykke sig på deres profiler”. Instagram tillader nemlig også, at op til tre billeder eller filmruller kan pinnes i ens feed.
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