Litteratur om sociale medier – Hvilken litteratur kan vi anbefale inden for markedsføring af sociale medier? Selvfølgelig kunne vi nu foreslå hundredvis af bøger, især når vi ser på de forskellige underområder omkring sociale netværk (Facebook, YouTube, Instagram, TikTok, …), men også performance marketing for betalt rækkevidde, community care for organisk rækkevidde, op til strategier i digitale mediemix. Lad os starte enkelt! Lad os starte med 5 gode bogtips.
Find gode bøger? Kig efter mange + gode anmeldelser
Men vi ønskede at holde listen kort! Men hvis du er på udkig efter mere god litteratur på sociale medier, skal du sørge for at tjekke de typiske onlineplatforme for anmeldelser, så du kan skelne gode bøger fra dårlige.
Men sørg også for, at det ikke kun er ti anmeldelser, men at bøgerne helst skal have 100-200 anmeldelser. Du kan trods alt også købe anmeldelser!
Vi har i øvrigt også en episode om dette emne i vores podcast.
YouTube-markedsføringsbog – at have den rigtige YouTube-markedsføringsbog på din bogreol er et must for enhver social media manager! Især for nybegyndere er det vigtigt at have et overblik over emnet videomarkedsføring og YouTube-markedsføring. Fra den første konkurrenceanalyse, til konceptet og den færdige strategi, som du kan dække din egen community management, men også regelmæssige opslag på YouTube. Men hvad er egentlig vigtigt, når det kommer til YouTube-markedsføring?
Influencer marketing er et af emnerne for brands og virksomheder. På YouTube, Instagram, Facebook og TikTok er influencers de nye brandambassadører og kontaktpersoner, når det drejer sig om anbefalingsmarkedsføring på sociale netværk. Mange nystartede virksomheder, unge social media managers, studerende til deres bacheloropgave eller semesteropgave, men også etablerede virksomheder har mange spørgsmål om influencer marketing. Hvordan ser et influencer marketing-koncept ud? Hvad er den bedste strategi for influencer marketing? Hvilket socialt netværk er værd at bruge – Facebook, YouTube, TikTok eller Instagram? Der findes svar på alle disse spørgsmål i utallige bøger.
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