Reklame på Instagram: Siden et par uger er det nu muligt for virksomheder og enkeltpersoner at placere betalte annoncer på det hurtigst voksende sociale netværk. Som Instagram-bureau måtte vi naturligvis se på det med det samme. Klassisk reklame har altid fokuseret på det produkt eller den tjeneste, der reklameres for. Men på sociale netværk, især på Instagram, er det vigtigt at pakke reklamen smart ind i “hverdagsbilleder”. Der er ikke noget andet blik på Instagram. Det betyder, at budskabet skal være rigtigt i det første øjeblik.
For første gang siden netværkets start for et par år siden har virksomheder og forretninger nu mulighed for at rette deres marketing- og reklamebudskaber mod en ung målgruppe i Instagram-universet. Det betyder, at det ikke længere kun drejer sig om produktplaceringer hos Instagrammere og bloggere, men også om muligheden for at placere en direkte reklamekampagne på Instagram. Hvad betyder det for ledere af sociale medier i virksomheder og virksomheder?
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